How to List Your Organization in Our Website

Hearts & Minds - Information for Change

How to List Your Organization on Our Website

Dear Organization,

We may list your organization on our website. Please first check whether we already list your group:

We generally list groups that tackle at least one important social or self-help Issue and that does work in at least one of these areas:

locally in New York City
nationwide in the USA
in many nations
nationwide in one nation that speaks one of the languages we're translating into, listed on the right hand side of our Home Page.

If you feel your organization addresses an important issue that we don't have listed, please let us know. We'll consider adding a web page for that issue to our website. It would then list your group and others.

You may also want to contact these other non-affiliated volunteer referral organizations that may also list you.

If you think you match our criteria, contact us at mail@change.net. If possible, please use HTML formatting for the e-mail and please use this format for your organization.

We would appreciate your adding a link to our website to a frequently visited web page on your website, too.

Name: Helpful Organization (full name and then initials in parenthesis if it also goes by them. Initials should not be bold type. Same size as rest of type, and exact same blue as in subhead in the template - 0.htm)
Address including street & suite # (if any) on same line, next line is city, state (or province), postal code. Also add the country if outside the USA, if it is not part of a one-country website, such as Italy in www.change.net/ital) Zip code should always be on the same line as the state. Only the first 5 digits for USA zip codes.
Phone add the number "1" before every area code, for example: 1- 212-280-0333 (if there are two main phone #s, place them both on one line with a non-bold "or" in between)
Fax: 1-212-280-0336 (this is optional, listed in regular type, not bold, and on its own line, to avoid confusion with the phone number)
Operating hours (If they are available, add the organization's hours and specify what time zone it is in, for example, "Eastern Time")
E-mail: We are especially interested in the main e-mail address it provides in its website. "E-mail" is always hyphenated.
Website address: www.change.net (no need for http://)
What it's about: In quotes, "the most important 1-4 sentences that describe what your organization and its website are about." Here are some additional guidelines:

You can delete most mentions of your group's name, since that's evident from the listing right above.
We may do some editing of what you say, if there's a shorter way to say it. We try to be careful not to change the overall meaning of what you're saying.
Complete sentences are not necessary, as long as it's clear and reads nicely. You may delete the subject of the sentence as long as the sentence makes sense without it. If it reads very smoothly in complete sentences, that is fine, too.
Not necessary to list names of board members, founders, editors or other staff, unless there is a good reason why that is noteworthy. Founding date is interesting, though.
You can briefly describe what activities your volunteers can do.
The shorter the summary is, the better it is, as long as it includes the most important information.
You don't need to use bullet points in the actual description.

We may add additional comments: In 1-4 sentences, our summary review of what we like about the site and what could be better - The main focus is on how useful the site is, but it's also nice to include a short critique on the design and navigation of the site. For example, if it has an easy to use search feature to find a wide range of information.

An example, showing the formatting your web page should match:

logosmall.gif (3532 bytes) Hearts & Minds (H&M)
3074 Broadway
New York, NY 10027
Phone: 1-212-280-0333
Fax: 1-212-280-0336
E-mail: mail@heartsandminds.org
Website: www.heartsandminds.org
Quotes from what they say about themselves:
       "Encourages people to overcome cynicism, apathy, and inertia to get constructively involved. Addresses poverty, the environment, addictions, human rights and other important issues.
       "We do not run direct service programs such as soup kitchens or recycling centers. We are an information clearinghouse, showing people effective ways to help."
        Covers effective organizations and individuals, where and how to volunteer effectively, and self-help resources for a wide range of psychological and physical challenges. Also includes Inspiring Quotes, Food & Health, Art and Humor.
       Plenty of information on this site. Site could be improved to make it easier to find things. They are working on that. -BAB (your 3 initials)

Note that the listings are justified right and that the text just automatically wraps to additional lines. Since different computers show the text as different sizes, DO NOT try to set each individual line.

More tips:

If a website is offering something unusual, specify if it is free or not.
Your summary shouldn't be too vague or too specific.
If they are available, it is helpful to list other organizations that the website works directly with.
Make sure your listing follows Style Sheet for Our Website

FYI, here's additional criteria we use to decide whether to list an organization:

Summarizing the issue(s), educating and moving people to action
Describing people and organizations that effectively tackle challenges in our communities and society
Providing an easy-to-use and useful website. For example, with valuable, interesting services or volunteering activities that are readily accessible for people in NYC, nationwide, and/or all over the world.
Including insightful, thought-provoking ideas
Listing valuable links to other websites

As long as they meet such criteria, it is OK to list sites that:

Cover many other issues, as long as there's substantial relevant info for the issue you're working on. If there is a specific section of the site for your issue, you can describe and link directly to it, just mentioning briefly the overall work of the organization.
Have a "bias" (specific platform), as long as they clearly advocate non-violence.
Are written/created by individuals, if they seem to be honest, clear, and knowledgeable (such as a professor).

However, we do not usually include commercial websites - those that advertise a service or product - unless the product seems very helpful or there is very substantial useful info that does not require using their product.

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